Agenda (All times EDT)

These great sessions have been confirmed so far, with more on the way! Keep checking back for updates.

Pre-Event Tuesday, July 14

9:00am - 1:15pm

Advanced Email Marketing: Tactics to Build Robust Email Programs

Masterclass
  • Michael Barber, barber&hewit
  • Michael Barber

After this session, you’ll be able:

  • Explain why email still matters
  • Understand the difference between simple and robust email programs
  • Develop a roadmap for managing inactive subscribers
  • Leverage advanced design tactics for your templates
  • Make your emails more accessible
  • Better understand how the ISPs (internet service providers) score your campaigns
  • Move from “batch and blast” to segmented and personalized campaigns
  • Develop a robust email metrics dashboard
  • And, see what the future of email might look like
Included with All Access Pass, upgrade required for Base Pass
  • B2B
  • B2C
  • Consumer Behavior

12:00pm - 4:15pm

Advanced SEO Tactics for 2020

Masterclass
  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller

After this session, you’ll be able:

  • Fix core indexing issues
  • Identify inbound links and deal with spammy links
  • Choose the right internal links to maximize PageRank
  • Use schema code
  • Add multiple languages to your website
  • Address mobile-specific SEO challenges
  • Avoid pitfalls during a redesign process
  • Improve conversion from organic search
  • Identify and address lead generation holes in your SEO execution
  • Accurately report SEO results and how they contribute to ROI
Included with All Access Pass, upgrade required for Base Pass
  • B2B
  • B2C
  • Consumer Behavior

2:00pm - 6:15pm

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

Masterclass
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

At the end of this workshop, you’ll be able to:

  • Benchmark your company’s efforts against the competition and your skill set against your peers to find the topics and tactics you need to use in 2020
  • Learn how a written strategy helps you ideate and create user-focused content for each stage in the customer journey
  • Learn how to activate your content and channels with the customer journey
  • Determine what’s working, what’s not, and how to test with measurement and CRO
  • Manage your owned audience and prove the value it creates for your organization
  • Prove your ROI and how to communicate that with the C-Suite
  • Get access to the interactive workbook, tools and materials to guide you through your ongoing efforts when you get back to the office
Included with All Access Pass, upgrade required for Base Pass
  • B2B
  • B2C
  • Consumer Behavior

Day 1 Wednesday, July 15

9:00am - 9:45am

How to Tell Stories that Sell

Keynote
  • Jon Youshaei, Instagram
  • Jon Youshaei

According to Inc Magazine, “If anyone has cracked the code for going viral, it’s Jon Youshaei.” Named a top marketer by Forbes and Entrepreneur magazine, Youshaei worked at YouTube as their Head of Creator Product Marketing before joining Instagram. In today’s world of short-attention spans, Youshaei’s keynote provides the blueprint for how to break through the noise no matter what industry you’re in. You’ll walk away with proven techniques, templates, and tools to reach many more people with your message.

10:00am - 10:40am

Winning at Culture: Practical Strategies for Employee Advocacy in the Workplace

  • Cherise Bernard, Spotify
  • Cherise Bernard

After this session, you’ll be able to:

  • Leverage Employee Resource Groups as a functional grassroots driver
  • Create collaborative marketing strategies that align with company values
  • Deliver big messages to create buy-in and allyship
  • Culture, Impact & Leadership
  • Strategy

How to Become a Pop-Marketer: Wield Attention Like a Lightsaber, Using the Power of Popular Culture

  • Joe Cox, Pop Marketer
  • Joe Cox

After this session, you’ll be able to:

  • Learn how to define your “editorial authority”, giving your brand’s social content laser focus
  • Supercharge your social media by implementing key principles from popular culture
  • Apply Pop-Marketing secrets from Red Bull & Adidas that will change your game
  • Branding
  • Content Marketing
  • Social Media
  • Strategy

10:55am - 11:35am

Marketing in the Moment: How Businesses Can Adapt to a Changing World with Video

  • Melissa Matlins, Vimeo
  • Melissa Matlins

After this session, you’ll be able to:

  • Understand what your audience wants to hear from you now
  • Build a “test and learn” approach to video content that makes sense for your business
  • Make an impact with the content you’ve got today
  • B2B
  • B2C
  • Content Marketing
  • Video

7 ½ Common Email Marketing Mistakes that Companies Make & How to Avoid Them

  • Cameron Kane, iPost
  • Cameron Kane

After this session, you’ll be able to:

  • Use data to drive subscriber engagement and thus more revenue
  • Ensure you’re maximizing your current email platform and avoid the search for a new program
  • Understand how little changes can impact your email results
  • B2B
  • B2C
  • Email Marketing

11:50am - 12:30pm

Using Location Data to Better Understand and Reach Your Customers (and Win New Business)

  • Andy Schrader, Reveal Mobile
  • Andy Schrader

After this session, you’ll be able to:

  • Leverage location data to fuel highly-targeted campaigns
  • Understand key terminology around location data, so you know exactly what you’re getting
  • Differentiate between location data providers
  • Get the most from your chosen location data vendor
  • B2C
  • Data & Analytics
  • Lead Gen / Conversion / Retention

All-Weather Marketing: Principles for B2B Marketing Growth

  • Ty Heath, LinkedIn
  • Ty Heath

After this session, you’ll be able to:

  • Invest in your share of voice
  • Balance brand and activation marketing
  • Use marketing strategies that lead to the most growth
  • B2B
  • Lead Gen / Conversion / Retention

12:45pm - 1:25pm

How To Audit Your Social Media and Why It’s a Must

  • Jerri Helms, HarperCollins Publishing
  • Jerri Helms

After this session you’ll be able to:

  • Utilize a roadmap for various types of social media audits
  • Understand the difference and uses for campaign level vs. seasonal vs. large-scale audits
  • Clearly see the benefits of social audits for other areas of your business
  • Objectively look at your social media to aid your SEO, e-commerce, keyword and content strategies
  • Social Media
  • Strategy

InstaBrain: The New Rules for Marketing to Gen Z

  • Sarah Weise, Bixa
  • Sarah Weise

After this session you’ll be able to:

  • Understand where Gen Z goes to consume different types of content
  • Describe what draws them in and keeps them coming back
  • Implement techniques to shift your marketing strategy for this new consumer
  • B2C
  • Consumer Behavior
  • Millennials & Gen Z

1:40pm - 2:20pm

Don’t (Blindly) Follow the Data: How to Focus on Your Mission for Long-Term Success

  • Lisa Schneider, Merriam-Webster
  • Lisa Schneider

After this session, you’ll be able to:

  • Identify a specific, relevant, non-generic mission and persona for your brand
  • Decide where your mission overrides the data
  • Combine mission and data in unique ways for memorable impact
  • Branding
  • Data & Analytics

How to Monitor, Analyze and Capitalize on Search and Content Trends

  • John Shehata, Condé Nast
  • John Shehata

After this session, you’ll be able to:

  • Utilize new tactics to identify and monitor current consumer search and shopping trends
  • Develop tools and skills to track trends across different sources
  • Apply insights from search trends to inform your content and commerce strategy
  • Consumer Behavior
  • Content Marketing
  • Data & Analytics
  • SEO & Search

2:35pm - 3:15pm

Best-in-Class Webinars & Webcasts: Tactics to Build Your Virtual Events Program

  • Samantha Kermode, Investis Digital
  • Samantha Kermode

After this session, you’ll be able to:

  • Make a business case for why webinars and live online events matter in today’s business climate
  • Decide what platform to use, and what content to include
  • Create a strategy and plan your virtual event (strategy planning template and timeline checklist included)
  • Keep your audience engaged virtually
  • Develop a pre, during and post plan for your virtual event
  • Measure your results
  • Lead Gen / Conversion / Retention

The Rise of Online Community: Entering The Era Of We

  • Will Cady, Reddit
  • Will Cady

After this session, you’ll be able to:

  • Recognize how engagement and sharing on social platforms are drastically changing for brands and users
  • Identify where brands can fit into the conversation, and their role in an online community
  • Understand why, when it comes to online communities, it’s all about trust
  • B2B
  • B2C
  • Consumer Behavior
  • Social Media

3:30pm - 4:10pm

A How-To Guide for DIY Content Marketing

  • Eric Acevedo, Bosch
  • Eric Acevedo

At the end of this workshop, you’ll be able to:

  • Identify key roles and talents needed to create impactful content
  • Develop project planning and scheduling skills to implement your content marketing
  • Understand available audio/visual tools and creative and marketing software for editing and publishing
  • Understand the different content formats (long/short form video, voice, photo, text) and how to publish and market them on popular platforms
  • B2C
  • Content Marketing
  • Strategy

Design Tips for Crafting Compelling Emails

  • Jessie Starke, Jackson Spalding
  • Jessie Starke

After this session you’ll be able to:

  • Structure your email best practices on a hierarchy of information and other design considerations
  • Design with all email clients in mind (Gmail, Microsoft Outlook, etc.)
  • Weigh the benefits and challenges of key email design and development tools
  • B2B
  • B2C
  • Conversion
  • Email Marketing
  • UX & Design

4:10pm - 5:00pm

Virtual Happy Hour: “Total Request Live” with DJ Drake

  • DJ Drake, DJ Drake
  • DJ Drake

To close out a jam-packed day of learning, relax with your fellow attendees at our virtual happy hour! We’ll have the awesome DJ Drake supplying the latest tunes and taking your song requests in a nostalgic “Total Request Live” format. In the new world we’re living in, DJ Drake will kick things off by sharing how live music is growing community and bringing people together in creative ways today. Come prepared to learn a little, unwind and dance!

Day 2 Thursday, July 16

9:00am - 9:40am

Humanizing your Brand on Social Media: Leading with Your Executives, Sales Teams and Employees

  • Casey Hall, LumberjackSocial
  • Casey Hall

After this session, you’ll be able:

  • Understand the practical business case for employee advocacy
  • Use a roadmap for launching a “people focused” social media program
  • Enact social content strategy best practices for executives, employees, and social selling
  • Identify relevant software tools and how they work
  • Come up with ideas for steps you can take today to get started
  • B2C
  • Branding
  • Content Marketing
  • Culture, Impact & Leadership
  • Social Media

Post-Pandemic Trends: Consumerism’s Role in Recovery and The Lipstick Effect

  • Obele Brown West, Tinuiti
  • Obele Brown West

At the end of this workshop, you’ll be able to:

  • Understand consumer behavior in times of crisis
  • Gain clarity on potential marketing areas of focus to prepare for post-pandemic strategy
  • B2C
  • Consumer Behavior
  • Customer Experience

9:55am - 10:35am

Now & Next in Consumer Engagement with Audio

  • Susan Cylenica, Pandora
  • Susan Cylenica

After this session, you’ll be able to:

  • Understand how to integrate audio into your future marketing strategies
  • Be informed on how Connected Devices within the Internet of Things are changing the game for efficacy of brand messages
  • Begin to master how to use audio to tell your brand story
  • Understand the impact of audio on consumers and ROI for brands
  • B2C
  • Consumer Behavior
  • MarTech
  • Strategy
  • Voice / AR / VR

#BrandTwitter: Become Worth Following on Twitter

  • Kerrie Smith, Twitter
  • Kerrie Smith

At the end of this workshop, you’ll be able to:

  • Apply conversational tactics to leverage the popular trend of “Brand Twitter”
  • Learn best practices of how the best brands pull off this great feat of human connection online
  • Craft content that is worth sharing by using a few simple principles
  • B2C
  • Consumer Behavior
  • Customer Experience

10:50am - 11:30am

How to Master the Six Habits of Highly Successful Brands

  • Leigh George, Freedom
  • Leigh George

After this session, you’ll be able:

  • Identify bad habits and break them
  • Ensure your brand resonates with customers’ changing needs—no matter who they are
  • Create a distinctive and authentic brand that is customer-focused
  • Make your brand more accessible and engaging
  • Successfully replicate the approaches of top brands at your organization
  • B2B
  • B2C
  • Branding

Changing Consumer Behaviors: How to Relearn Your Customer

  • Janelle Estes, UserTesting
  • Janelle Estes

After this session, you’ll be able to:

  • Implement best practices in customer experience for navigating through the COVID crisis
  • Better understand changing customers’ needs with human insight
  • Refocus your efforts on the customer experience and build rewarding consumer relationships through periods of significant change
  • Customer Experience

11:45am - 12:25pm

Content Marketing: Using Data to Create Content That Works

  • Melissa Fach, SEMrush
  • Melissa Fach

After this session, you’ll be able:

  • Understand Google’s push for better content and what brands have to do to keep up
  • Identify which tools and data to use to create content your audience is looking for & how to retain the distracted leader
  • Implement content ideation research strategies
  • Content Marketing
  • Data & Analytics
  • SEO & Search

Building Sustainable Digital Experiences for Changed Audiences: Architecting Information

  • Upasna Gautam, CNN
  • Upasna Gautam

After this session, you’ll be able:

  • Apply the industry standards for creating, storing, accessing and presenting information in a successful and sustainable way
  • Define the information ecology of your website by analyzing and visualizing the interdependency of context, content and users
  • Categorize and structure information to inform a cohesive content strategy and user experience
  • Understand how users browse and navigate through information to optimize for a more sound site infrastructure
  • B2B
  • B2C
  • Content Marketing
  • Customer Experience
  • UX & Design

12:40pm - 1:20pm

This is Marketing: A Live Q&A with Seth Godin

Keynote
  • Seth Godin, Best Selling Author
  • Seth Godin

1:35pm - 2:15pm

The Extra 1%: Delivering a Memorable Content Experience

  • Christina Sanders, Lucidpress
  • Christina Sanders

After this session, you’ll be able:

  • Evaluate how the content experience impacts your brand and overall customer experience, and make the necessary improvements
  • Apply the five principles of content experience to create memorable interactions
  • Leverage technology within your content experience to drive deeper customer connections
  • B2B
  • B2C
  • Content Marketing

Mind the Gap: 5 Key Take-Aways Digital Marketers Must Know from Microsoft’s 2020 Privacy Survey

  • Christi Olson, Microsoft
  • Christi Olson

After this session, you’ll be able:

  • Understand how data is the renewable energy fueling your search and digital marketing flywheel
  • Identify the intersection between trust, privacy and the consumer experience
  • Understand why 91% of consumers are concerned about the amount of data collected about them
  • Explain the true value of data and what consumers expect in return for sharing their data
  • Address the gap between consumer expectations around personalization
  • Prepare for a breach when it happens, not IF
  • B2C
  • Consumer Behavior
  • Customer Experience
  • Data & Analytics
  • Strategy

2:30pm - 3:10pm

Cementing Brand Loyalty Through Social Community Building

  • Marina Filippelli, Orci
  • Marina Filippelli

After this session, you’ll be able:

  • Recognize the promising opportunities presented by these social distancing times, when consumers are craving connection and a stronger sense of community
  • Identify content that is appropriate, segment-based, and culturally relevant to connect with your target audiences
  •  Implement best practices in social community building to secure brand loyalty
  • B2C
  • Branding
  • Content Marketing
  • Culture, Impact & Leadership
  • Social Media

Paid Social Commerce: Turning Buzz into Biz

  • Michelle Stinson Ross, Michelle Stinson Ross Consulting
  • Michelle Stinson Ross

After this session, you’ll be able to:

  • Develop social media audience pools in Facebook/Instagram, Twitter, and Pinterest to expand brand awareness and drive qualified shoppers to your e-comm site
  • Create paid social campaigns that leverage video content to build brand awareness and retarget users familiar with your brand
  • Close the loop with valuable measurement and reporting
  • Ecommerce
  • SEO & Search
  • Social Media

3:25pm - 4:05pm

THAT’S NOT FUNNY: Strategically Use Humor During and Post-Pandemic

  • Michael Albanese, Comedian, Writer & Producer
  • Michael Albanese

After this session, you’ll be able to:

  • Establish a clear technique on how to approach funny content during and after COVID-19
  • Understand how to approach your own brand or products’ identity to properly assess the direction of your content
  • Address the positive and negatives of your content to make it funnier and resonate more
  • B2B
  • B2C
  • Content Marketing
  • Culture, Impact & Leadership

Email Deliverability: Best Practices From The Experts

  • Tracey Ellis, Leadous Inc.
  • Tracey Ellis

After this session, you’ll be able to:

  • Create your own email deliverability plan
  • Understand and know how to review deliverability tracking
  • Implement proven, successful ways to design and deploy emails
  • B2C
  • Data & Analytics
  • Email Marketing