According to Inc Magazine, “If anyone has cracked the code for going viral, it’s Jon Youshaei.” Named a top marketer by Forbes and Entrepreneur magazine, Youshaei worked at YouTube as their Head of Creator Product Marketing before joining Instagram. In today’s world of short-attention spans, Youshaei’s keynote provides the blueprint for how to break through the noise no matter what industry you’re in. You’ll walk away with proven techniques, templates, and tools to reach many more people with your message.

After this session, you’ll be able to:

• Leverage Employee Resource Groups as a functional grassroots driver
• Create collaborative marketing strategies that align with company values
• Deliver big messages to create buy-in and allyship

After this session, you’ll be able to:

• Learn how to define your “editorial authority”, giving your brand’s social content laser focus
• Supercharge your social media by implementing key principles from popular culture
• Apply Pop-Marketing secrets from Red Bull & Adidas that will change your game

After this session, you’ll be able to:

• Understand what your audience wants to hear from you now
• Build a “test and learn” approach to video content that makes sense for your business
• Make an impact with the content you’ve got today

After this session, you’ll be able to:

• Use data to drive subscriber engagement and thus more revenue
• Ensure you’re maximizing your current email platform and avoid the search for a new program
• Understand how little changes can impact your email results

After this session, you’ll be able to:

• Leverage location data to fuel highly-targeted campaigns
• Understand key terminology around location data, so you know exactly what you’re getting
• Differentiate between location data providers
• Get the most from your chosen location data vendor

After this session, you’ll be able to:

• Invest in your share of voice
• Balance brand and activation marketing
• Use marketing strategies that lead to the most growth

After this session you’ll be able to:

• Utilize a roadmap for various types of social media audits
• Understand the difference and uses for campaign level vs. seasonal vs. large-scale audits
• Clearly see the benefits of social audits for other areas of your business
• Objectively look at your social media to aid your SEO, e-commerce, keyword and content strategies

After this session you’ll be able to:

• Understand where Gen Z goes to consume different types of content
• Describe what draws them in and keeps them coming back
• Implement techniques to shift your marketing strategy for this new consumer

After this session, you’ll be able to:

• Identify a specific, relevant, non-generic mission and persona for your brand
• Decide where your mission overrides the data
• Combine mission and data in unique ways for memorable impact

After this session, you’ll be able to:

• Utilize new tactics to identify and monitor current consumer search and shopping trends
• Develop tools and skills to track trends across different sources
• Apply insights from search trends to inform your content and commerce strategy

After this session, you’ll be able to:

• Make a business case for why webinars and live online events matter in today’s business climate
• Decide what platform to use, and what content to include
• Create a strategy and plan your virtual event (strategy planning template and timeline checklist included)
• Keep your audience engaged virtually
• Develop a pre, during and post plan for your virtual event
• Measure your results

After this session, you’ll be able to:

• Recognize how engagement and sharing on social platforms are drastically changing for brands and users
• Identify where brands can fit into the conversation, and their role in an online community
• Understand why, when it comes to online communities, it’s all about trust

At the end of this workshop, you’ll be able to:

• Identify key roles and talents needed to create impactful content
• Develop project planning and scheduling skills to implement your content marketing
• Understand available audio/visual tools and creative and marketing software for editing and publishing
• Understand the different content formats (long/short form video, voice, photo, text) and how to publish and market them on popular platforms

After this session you’ll be able to:

• Structure your email best practices on a hierarchy of information and other design considerations
• Design with all email clients in mind (Gmail, Microsoft Outlook, etc.)
• Weigh the benefits and challenges of key email design and development tools

To close out a jam-packed day of learning, relax with your fellow attendees at our virtual happy hour! We’ll have the awesome DJ Drake supplying the latest tunes and taking your song requests in a nostalgic “Total Request Live” format. In the new world we’re living in, DJ Drake will kick things off by sharing how live music is growing community and bringing people together in creative ways today. Come prepared to learn a little, unwind and dance!

After this session, you’ll be able:

• Understand the practical business case for employee advocacy
• Use a roadmap for launching a “people focused” social media program
• Enact social content strategy best practices for executives, employees, and social selling
• Identify relevant software tools and how they work
• Come up with ideas for steps you can take today to get started

At the end of this workshop, you’ll be able to:

• Understand consumer behavior in times of crisis
• Gain clarity on potential marketing areas of focus to prepare for post-pandemic strategy

After this session, you’ll be able to:

• Understand how to integrate audio into your future marketing strategies
• Be informed on how Connected Devices within the Internet of Things are changing the game for efficacy of brand messages
• Begin to master how to use audio to tell your brand story
• Understand the impact of audio on consumers and ROI for brands

At the end of this workshop, you’ll be able to:

• Apply conversational tactics to leverage the popular trend of “Brand Twitter”
• Learn best practices of how the best brands pull off this great feat of human connection online
• Craft content that is worth sharing by using a few simple principles

After this session, you’ll be able:

• Identify bad habits and break them
• Ensure your brand resonates with customers’ changing needs—no matter who they are
• Create a distinctive and authentic brand that is customer-focused
• Make your brand more accessible and engaging
• Successfully replicate the approaches of top brands at your organization

After this session, you’ll be able to:

• Implement best practices in customer experience for navigating through the COVID crisis
• Better understand changing customers’ needs with human insight
• Refocus your efforts on the customer experience and build rewarding consumer relationships through periods of significant change

After this session, you’ll be able:

• Understand Google’s push for better content and what brands have to do to keep up
• Identify which tools and data to use to create content your audience is looking for & how to retain the distracted leader
• Implement content ideation research strategies

After this session, you’ll be able:

• Apply the industry standards for creating, storing, accessing and presenting information in a successful and sustainable way
• Define the information ecology of your website by analyzing and visualizing the interdependency of context, content and users
• Categorize and structure information to inform a cohesive content strategy and user experience
• Understand how users browse and navigate through information to optimize for a more sound site infrastructure

After this session, you’ll be able:

• Evaluate how the content experience impacts your brand and overall customer experience, and make the necessary improvements
• Apply the five principles of content experience to create memorable interactions
• Leverage technology within your content experience to drive deeper customer connections

After this session, you’ll be able:

• Understand how data is the renewable energy fueling your search and digital marketing flywheel
• Identify the intersection between trust, privacy and the consumer experience
• Understand why 91% of consumers are concerned about the amount of data collected about them
• Explain the true value of data and what consumers expect in return for sharing their data
• Address the gap between consumer expectations around personalization
• Prepare for a breach when it happens, not IF

After this session, you’ll be able:

• Recognize the promising opportunities presented by these social distancing times, when consumers are craving connection and a stronger sense of community
• Identify content that is appropriate, segment-based, and culturally relevant to connect with your target audiences
•  Implement best practices in social community building to secure brand loyalty

After this session, you’ll be able to:

• Develop social media audience pools in Facebook/Instagram, Twitter, and Pinterest to expand brand awareness and drive qualified shoppers to your e-comm site
• Create paid social campaigns that leverage video content to build brand awareness and retarget users familiar with your brand
• Close the loop with valuable measurement and reporting

After this session, you’ll be able to:

• Establish a clear technique on how to approach funny content during and after COVID-19
• Understand how to approach your own brand or products’ identity to properly assess the direction of your content
• Address the positive and negatives of your content to make it funnier and resonate more

After this session, you’ll be able to:

• Create your own email deliverability plan
• Understand and know how to review deliverability tracking
• Implement proven, successful ways to design and deploy emails