Masterclasses Workbooks

Thanks for choosing to attend one of our Masterclasses at Digital Summit! You’re welcome to attend either of our three Masterclasses.

Please download the workbooks (click on the buttons below) to the laptop or tablet device you plan to bring with you to the event. Be sure to download it prior to the event to save time (and WiFi bandwidth) on site. You’ll want to have it with you to get the most out of the Masterclass.

Advanced Email Marketing: Tactics to Build Robust Email Programs

Advanced SEO Tactics for 2020

The Domino Effect and the Billion-Dollar Differentiator

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Day 1 Tuesday, July 14

9:00am - 1:15pm

Advanced Email Marketing: Tactics to Build Robust Email Programs

Masterclass
  • Michael Barber, barber&hewit
  • Michael Barber

After this session, you’ll be able:

  • Explain why email still matters
  • Understand the difference between simple and robust email programs
  • Develop a roadmap for managing inactive subscribers
  • Leverage advanced design tactics for your templates
  • Make your emails more accessible
  • Better understand how the ISPs (internet service providers) score your campaigns
  • Move from “batch and blast” to segmented and personalized campaigns
  • Develop a robust email metrics dashboard
  • And, see what the future of email might look like
Included with All Access Pass, upgrade required for Base Pass
  • B2B
  • B2C
  • Consumer Behavior

12:00pm - 4:15pm

Advanced SEO Tactics for 2020

Masterclass
  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller

After this session, you’ll be able:

  • Fix core indexing issues
  • Identify inbound links and deal with spammy links
  • Choose the right internal links to maximize PageRank
  • Use schema code
  • Add multiple languages to your website
  • Address mobile-specific SEO challenges
  • Avoid pitfalls during a redesign process
  • Improve conversion from organic search
  • Identify and address lead generation holes in your SEO execution
  • Accurately report SEO results and how they contribute to ROI
Included with All Access Pass, upgrade required for Base Pass
  • B2B
  • B2C
  • Consumer Behavior

2:00pm - 6:15pm

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

Masterclass
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

At the end of this workshop, you’ll be able to:

  • Benchmark your company’s efforts against the competition and your skill set against your peers to find the topics and tactics you need to use in 2020
  • Learn how a written strategy helps you ideate and create user-focused content for each stage in the customer journey
  • Learn how to activate your content and channels with the customer journey
  • Determine what’s working, what’s not, and how to test with measurement and CRO
  • Manage your owned audience and prove the value it creates for your organization
  • Prove your ROI and how to communicate that with the C-Suite
  • Get access to the interactive workbook, tools and materials to guide you through your ongoing efforts when you get back to the office
Included with All Access Pass, upgrade required for Base Pass
  • B2B
  • B2C
  • Consumer Behavior