#BrandTwitter: Become Worth Following on Twitter

Twitter is where people go to see what’s happening, from sports and politics to gaming and entertainment. In fact, it’s now commonplace to refer to specific communities and events as “______ Twitter”, as in “NBA Twitter” or “Award Show Twitter”. Surprisingly, “Brand Twitter” has recently emerged as a mainstream conversation thanks to a growing cohort of savvy brands – brands that are gaining (and keeping) attention for taking an ultra-humanlike approach to their marketing. In this session, you’ll learn to leverage this trend and become worth following.

After this session, you’ll be able to:

  • Apply conversational tactics to leverage the popular trend of “Brand Twitter”
  • Learn best practices of how the best brands pull off this great feat of human connection online
  • Craft content that is worth sharing by using a few simple principles