Changing Consumer Behaviors: How to Relearn Your Customer

We are living in unprecedented times and the COVID-19 pandemic has changed the way we live and work. The impact on businesses has been severe, particularly for marketers. Companies are in survival mode and the ability to understand the changing behaviors and needs of customers will be critical as we emerge from this crisis. COVID-19 will change consumer behaviors; the way they shop, consume content, and how they feel about the brands they do business with. This talk will provide strategies & tactics to help you better understand today’s consumer, helping reshape the way your company markets and engages with audiences.

After this session, you’ll be able to:

  • Implement best practices in customer experience for navigating through the COVID crisis
  • Better understand changing customers’ needs with human insight
  • Refocus your efforts on the customer experience and build rewarding consumer relationships through periods of significant change