How to Monitor, Analyze and Capitalize on Search and Content Trends

Trends are changing every day at a speed we haven’t experienced before, especially with everything happening around us. According to Google, 15% of current searches are new, having never been searched before. These trends don’t just impact what users search for, but their shopping behaviors as well. Find out how to discover and monitor these emerging trends from multiple sources, and how to utilize them in your content and commerce plans.

After this session, you’ll be able to:

  • Utilize new tactics to identify and monitor current consumer search and shopping trends
  • Develop tools and skills to track trends across different sources
  • Apply insights from search trends to inform your content and commerce strategy