Now & Next in Consumer Engagement with Audio
We are witnessing a massive technological shift. A new age of connectivity. An audio revolution. In today’s media rich environment, where consumer touch points are increasingly screenless, there is no question that sound is fast becoming a primary driver of brand identity and storytelling. How will brands navigate the challenges of this rapidly changing sonic landscape, where capturing ears is as important as capturing eyes? This session will discuss shifts in consumer trends and technological advancements which impact tactics you can use to apply sound to your brand experience, identity, communication, and innovation to connect with consumers. Marketers who have an appetite for acting on insights and trying new approaches should attend this talk.
After this session, you’ll be able to:
- Understand how to integrate audio into your future marketing strategies
- Be informed on how Connected Devices within the Internet of Things are changing the game for efficacy of brand messages
- Begin to master how to use audio to tell your brand story
- Understand the impact of audio on consumers and ROI for brands