The Extra 1%: Delivering a Memorable Content Experience

Your customers expect memorable, unique content experiences. However, most companies fail to fulfill these expectations, leaving behind a trail of unhappy and unsatisfied customers.

Today’s consumer has their pick of the litter, meaning there are more than enough companies for them to do business with. And it’s getting harder and harder for companies to stay relevant. Reportedly, 50% of the S&P 500 will disappear by 2027.

Not only do your customers know this, but they’re going to leverage it. And as they do their research, your brand will either fulfill an expectation — or not.

After this session, you’ll be able:

  • Evaluate how the content experience impacts your brand and overall customer experience, and make the necessary improvements
  • Apply the five principles of content experience to create memorable interactions
  • Leverage technology within your content experience to drive deeper customer connections