Using Location Data to Better Understand and Reach Your Customers (and Win New Business)
Andy Schrader of Reveal Mobile will discuss how brands and digital agencies effectively use location-based analytics, audiences and attribution to drive campaign performance. In this session, you’ll learn how to leverage privacy-compliant location-based audiences to fuel highly targeted campaigns, from loyalty to competitive conquesting. Featuring several case studies, Andy will show you how retailers are using location data in innovative ways to deliver a better return on ad spend.
After this session, you’ll be able to:
- Leverage location data to fuel highly-targeted campaigns
- Understand key terminology around location data, so you know exactly what you’re getting
- Differentiate between location data providers
- Get the most from your chosen location data vendor