Desirable video content is quickly and increasing shifting from being owned by traditional cable TV and is spread across various digital channels. Learn the current market trends, the various digital video offerings and how to apply omnichannel strategies. Following alongside desirable audiences, with measurable results is the name of the digital game and can be applied to premium, storytelling abilities video has to offer.
After this session, you will be able to:
- Understand how video fits into the larger marketing ecosystem
- Leverage connected TV into your digital media mix
- See how Facebook, YouTube, and online video improves conversions
- Track the success of your video campaigns